The next web is the visual Web
Martes, Mayo 26th, 2009MartÃn Varsavsky intentando predecir el futuro, escribe una entrada donde señala que la próxima Web es la Web visual. Se separa del camino de los 1.0, 20, 3.0 y se dirige directamente hacia la figurabilidad. Es interesante que MartÃn Varsavsky   se refiera al futuro de la Web en esos términos ya que la imagen ha sido, para buena parte de la intelectualidad, en general, un ciudadano de segunda. Es bien importante que se la revalorice aun cuando quizás más que un tema de imagen o texto en sÃ, creo que el futuro de la Web pasa por un mayor  acercamiento a lo Real, sin por esto, volverme lacaniano ;). Durante muchos, demasiados años se ha creÃdo y considerado al texto como “la” forma privilegiada de dar cuenta de la realidad. Pero como todos sabemos, la realidad se resiste a pesar de sus opresores, y escapa a los confines de la palabra. El propio Psicoanálisis con su “talking cure” está viviendo un tiempo de revalorización de la imagen y del acto. Copio debajo la entrada completa (en inglés) que da cuenta de este interesante y provocador pronóstico que rescata  la injustamente atacada imagen.Â
Over the last couple of years I have been asked a question that I had no answer for: what is the successor of the Web 2.0? What comes after user generated content or P2P? Well i think that the next web is the Visual Web. And I mean visual as opposed to text based web. No, I am not saying that text is dead but I do believe that text as the main driver of the Internet is becoming less and less important. And all other audiovisual means of communication are becoming more important. And that is why I call this new web the Visual Web.
In terms of Telco traffic and ISP the trend towards visual is felt in the enormous traffic increase of TV, high quality pictures, high def video, movies of ever increasing quality, P2P video communications like video calls on Skype, music, and gaming including the new trend to play web served games. traffic. If the textual web was 90% of the web a few years ago now it´s more like 10%. Even this blog, or the more active version of this blog which is in Spanish, has become more and more a video blog, a photo blog, an image blog. And even text itself is increasingly populated with emoticons, a new type of “letters†that other than the smiley do not exist outside of the web. Text on the web is rarely seen without a visual effect. So much so that when I read books now I find them sorely lacking in visuals, I suffer over long textual descriptions of events or images that would be so much better represented via graphics or art. But this is much easier to do online.Â






